Rebranding Risknowlogy - Architect of prosperity | Risknowlogy

Rebranding Risknowlogy – Architect of prosperity

risknowlogy 2019-02-18 Global

A new look. A new feel. A reinforced focus.

In the last year we, at Risknowlogy, have asked ourselves some important questions. Who are we? What do we stand for? Where do we want to go? Who do we want to take along with us?

This made us realise that our original branding and house style brought us where we are today. But in the mean time, we have evolved, we have grown, we have become international, and most of all our world has changed. This led us to a journey to rebrand ourselves, a quite exiting journey that we would like to share with you. Let’s start by explaining our mission.

Our mission

Since 2002 our mission has always been to make our home planet a safer place. Why do we want a safe place? Aristotle expressed that « happiness is the meaning and the purpose of life ». We strongly believe that a safe world contributes to happiness, wellbeing, as well as prosperity. Obviously as human beings we are all interested, and businesses interested in prosperity cannot afford to leave their safety poorly attended and their activities exposed to unnecessary risk.

At Risknowlogy we develop and deliver products and services using knowledge and technology that support our clients in their effort to create safe and sustainable businesses.

We reinforce the focus on knowledge as it is the enabler for an efficient use of technology and proficient work activity and organisation.

We help business owners, exposed to risk, to create an improved version of their company. A version that contributes to make this world a happy and prosperous place.

About our brand journey

Our name

The Risknowlogy name was created out of three components:

RISK + KNOWLEDGE + TECHNOLOGY

When there is less risk adversity, there is less effect of uncertainty on life. This is one basic condition to aim enjoyable happy and prosperous lives.

Risk calls for alleviation. Knowledge helps to drive to a prosperous place. Technology provides means to reach this place. We are Risknowlogy!

We shifted the focus of our company name Risknowlogy [rɪsKnɒləʤi] from the What – our field, to the How – our expertise. From the RISK to the KNOW[ledge].  And from now on our name stands as RISKNOWLOGY, pronounced as “ris-no-logy”  [rɪsˈnɒləʤi].

Our new logo

When you are in a circle of likeminded people and businesses who share values and visions great achievements are easy. When you shake hands with experts who support knowledge transfer, competency grows and makes the difference. When you know how to use technology a bridge is built between vision and materialisation.

Our home planet is the circle where communities develop and where we experience a sense of belonging. It is where each of us has an important role to play for sharing and reaching a place of prosperity. Knowledge is the intelligence to keep the direction. Technology is the vehicle to reach the place. This is the story board of our new logo.

Logo-story-board

And how does all of this work out for you?

In practice this means for you that new products and services are made available for you in this year 2019. They are all designed with a focus to support your empowerment in conducting your work activities.

Our release plan includes a series of new training courses along with new role and field certification options. Further more new online products are planned and they aim to make your professional activities and experience easier, more efficient and even more enjoyable.

At Risknowlogy we are alI very excited with this new release program. For us each day is an opportunity to imagine and think how to make your professional life experience even better than the previous day. And to make our home planet even a safer place than the previous day.